Your website has many pages, and each of them serves a purpose. Most people feel that their most critical page is the Home Page. But actually, it is the About You Page. This is the page that focuses completely on you. You may start with information about your company, and then target each of the key players in your organization. This is the web page that makes you “human”, and speaks to your credibility.
Why Your About Page Is Important
If you check your website analytics (Google, Clicky, or some other analytics platform) you will find that your About Page is one of the most visited pages on your website. It is typically the second page on your navigation menu and often clicked on by visitors. They can usually see what you do or understand your services/offering on your home page, but before they do business with you, most people want to know a little more about you.
And most people spend very little or no time on this page. I have even been to websites that are launched without content on that page. Seriously? Do you have a LinkedIn profile? At the very least, copy that and place it on your About Page. You don’t know if a customer went elsewhere because you had nothing there. So step one would be to include some content.
Questions to Answer
Who are you?- What do you offer?
- Why should I trust you?
As you read the questions, you will begin to think of the answers. Think about what you have to offer, and what you bring to the table. Each of us offers a unique service that nobody else can. We all do things differently. And that’s why someone would choose you over your competition. Your About Page is where you get to highlight some of those.
Social Proof and Testimonials
Sharing client testimonials and links to your social media pages adds another level of information about you. It speaks to your credibility as a professional, but also as a partner that a customer can feel comfortable working with.
What’s Next?
Just like you probably wouldn’t take your own picture, this page may need professional assistance. A seasoned writer can help you hone in on the items that speak to your skills and expertise. Because why you think it’s “About You”, it’s really about your client and how you can help them.
And because I want you to get started right away, here is a writer that might be able to help you – Lisa Frank at Frank Relations.