It’s important to understand how social media can help with your business strategy.
Social media is an online conversation between real people. It’s not about the technology. It’s about the relationships you will create and build.
Before you begin to use social media, you need to register for the applications you want to use. Even though you may not use of the applications, you may want to register for an account to use in the future. If your user name is consistent, it is easier for your audience to find you.
A quick way to find out if the name you want is available is to use Namechk. This application will do a quick search of the name you select, and let you know if it is available.
Type your username in the top box and click CHK.
You will see the application begin to identify which platforms are available, and which ones are taken. The sites that are available will appear in Green, and the ones taken will appear in Pink. (colors may vary depending on your browser and monitor).
If many of the sites you want (typically Facebook, Twitter, LinkedIn, Pinterest, Google+, etc.) are already taken, you might want to consider a different name so you are not confused with that person. This would require you to perform a new search and start over with Step 1.
According to Nielsen, almost 80% of the US internet users frequent social networks and blogs.
The National Association of Realtors felt so strongly about the importance of social media to realtors, that it partnered with the SMMI (Social Media Marketing Institute) to create an updated e-PRO® program. You can receive e-PRO® certification through courses that specifically focus on:
- Trends in online real estate marketing and technology
- Connecting with consumers online through your website and social media
- How to create an online presence
- Understanding reputation management
- Social media hazards
- and more.
So once you determine your name, decide how you want to leverage social media. Over the next few weeks, we will share information on how to leverage some of the different social media platforms to engage and grow your community.