I follow lots of tech people, I read lots of tech articles, I research lots of tech info. But that’s me. I like techy! And I know that not everyone is, and not everyone does. So while scrolling Facebook today, I came across a link to an article that I found interesting, and clicked on it. While on the site, I clicked on another link I saw that also seemed interesting. It was about Twitter changing their design.
I had just published my most recent book, Real Smarts:Leveraging smartphones, social media and new technologies in your Real Estate Business, and had included information on how to set up your social media pages. So I clicked on the article to see what had changed. But when I read it, it looked like my current profile. Upon further investigation, I viewed the source – remember I asked just how tech savvy are you? Well, the articles in this particular blog do not contain the post meta, meaning you have no idea when the article was actually published, and you read it as though it is current. NOT! The article on Twitter changing its design was actually a year old.
Now if I weren’t tech savvy enough to know to check when the post image was uploaded, I would think the article was current. And since the author of the blog is very tech savvy, I would probably spend quite a significant amount of time researching what these changes are. This research would include the entire internet. Why is this important? Because as different sites gain an audience, and subsequently rank higher; they, and their articles, present themselves as experts. But in the tech world a year could be equivalent to a decade or more! Not the expert I would seek. And how often is this “expert” actually updating their site?
Be careful of the advice you follow. Educate yourself. Learn what’s new, and what’s possible. Question everything. Learn what right looks like.