Pinterest is one of the fastest growing social media platforms. Leveraging Pinterest for Real Estate is not only necessary, but can actually be fun. According to comScore, Pinterest was the fastest independent site to hit 10 million monthly uniques in the USA. As participation on Pinterest continues to climb, businesses are also quickly discovering ways to connect with individuals. Pinterest is all about visual sharing.
Pinterest can be engaging before, during and after a real estate transaction. Let your community know you have you a Business Page and to share photos. Share photos from community events to engage current residents and entice future residents.
So how do you use Pinterest?
- Organize your boards – consider your audience
- Be descriptive so your visitors are compelled to repin
- Use relevant keywords to be found easily
- Engage, don’t sell
Creating Your Pinterest Business Page
Join as a business – http://business.pinterest.com/
- Select a username the same as or similar to your other social media platforms to make it easier for people to find you.
- Complete the information requested and Create Account.
- Confirm your email address.
- Your Business Page is created.
The next step is to accept some Boards and then you can create your own.
Ways to Organize Your Boards
- Property Boards
- Decorating Ideas
- Neighborhood Boards
- Listings Boards
This is where you can share home decor, home improvement, recipes, and more with your followers. Think about what you want to share and create boards for each of those. If you are in a golf course community, you might want to create a board for golf and share pins there. Be creative and think outside the box.
As Pinterest continues to gain in popularity, applications will be developed that can help you leverage it. Here are some that can help you:
Pinterest offers its own Analytics – which helps you:
- Track your activity
- Learn what Pinners like
- Review your analytics
Other applications that will help you measure your popularity and/or reach:
And for Information Sharing