Remember your business strategy and how you can leverage social media to grow your community and build your business.
Step 4. Managing Your Followers
Another thing that can hurt you in today’s online climate: Going for numbers over quality, when it comes to attracting followers. Every spammer you leave on your account will hurt it in Twitter’s eyes.
Get into the habit of also checking for new followers daily through your “@Connect” menu tab.
By all means add people when they follow you – but do it manually. Check them out first to make sure you haven’t inadvertently added an auto-spammer who never personally engages.
Go through your account and get rid of anyone who doesn’t fit your niche or actually engage with you.
You can also organize people into Lists. Each user is allowed to create up to 1,000 Twitter lists; and each one can have up to 5,000 user names on it. Your list name can have a maximum of 25 characters in a list name, and those names cannot start with a number. Remember your business strategy and how you identify your niche to help you build your Twitter lists.
In addition, you can use Rapportive, a Gmail extension, to follow people you are already communicating with on email, since it will show up in your Gmail sidebar when you open an email. By clicking on the social media profiles, you can automatically add them to your network. These tools are among the many we recommend to our clients when we discuss their business strategy. Let us know when you are ready to grow your community or call us for an appointment.
More in this series:
- Step 1. Twitter as a Business Research Tool
- Step 2. Topic Research
- Step 3. Finding New Audiences
- Step 4. Managing Your Followers
- Step 5. Searching and using Hashtags