Many times when you speak about technology, people think about apps. Technology that a real estate professional should use can involve a website, social media, QR codes, location-based applications, and the list continues to grow daily.
Learn why technology can help you engage your visitors through:
- Quickly launching a website
- Ability to update site content
- How to monitor your social media
- Social Media ROI
- How to navigate the different social media
A website offers an online presence for your business, but it also provides a portal of sharing information and integrating your social media.
If you aren’t using Social Media to grow your community, you are missing an amazing opportunity. But along with this opportunity comes a commitment to that community. But you should also implement a social media policy to ensure the consistency of your company message, protect yourself and your company. The major reasons to have a published social media policy include:
- Protecting your company’s reputation
- Protect your intellectual property
- Avoid confusion on legal issues
- Increase awareness of your company/brand
- Customer service
Learn about the different platforms and tools including:
- and more …
Social Media Tools
While they may not truly be “tools”, there are several items being used in social media that can help with your community engagement including:
- Location Based Apps
- QR Codes
Email Campaign Tool
Using an email campaign tool to collect emails of those interested in your business is critical for follow-up and also for marketing in the future. As your list continues to grow, it becomes more valuable for your business and to others.
Smartphone and other applications expand your business reach beyond your website and social media. These apps help you integrate your current tools. As the technology has advanced, access to applications have become more economical.
And as we continue to share information with you, we will help you understand how technology can help you in your real estate business and how you can leverage to engage and grow your community.