In September, Google Hummingbird was announced. While Google has periodically amended its algorithm over the years, but Hummingbird presents a new challenge and appears to be the first major change since 2001 in its algorithm. So what does that mean to you?
Google Hummingbird Offers Opportunity:
- Create more pages that provide information about you and your business
- Opportunity to introduce more long tail keywords specific to you and your business
- Share information on current events
- Share vides about your area that answer questions people may be seeking
- Infographics are the current trend to answer queries
- Your content should answer questions
- Make note of questions buyers and sellers are asking – then create articles that answer those questions
- Become the local expert
- Use social media to ask the questions, use your website to house the answers
KissMetrics shared a list of suggested topics that can be helpful in creating original content for your website. Here is the list edited for real estate websites:
- Comprehensive FAQ pages can be created for buyers, sellers and neighborhood information
- Q&A blog category – as we stated above ask the questions on social media and use your website for the answers. You can even create a Q&A page for buyers, sellers and neighborhood information.
- Interviews – interview local business owners and share the information on your blog including restaurants, shops, etc.
- Ask the expert – interview mortgage brokers, home inspectors, etc. for information that would be relevant to buyers and sellers
- Where can I – create a directory of resources on your website and link to it in articles on where buyers and sellers might find things.
- Why – what’s so unique about your area and why would a buyer want to live there? This could be an ongoing series of articles
- What – what information is relevant to a buyer and seller, think about the questions they ask.
There is no end to original content available to each of us. It is just a matter of taking the time to share it. If writing is not your thing, hire someone to help you or create a podcast or video. You probably aren’t aware of the amount of information you share every day that could be content for your blog.
Moz Explains Hummingbird
Rand Fishkin discusses the Google Hummingbird changes here and explains the effect on long tail search, which might help you better understand.
Period Table of SEO Success Factors
So how are you changing your content strategy for Google Hummingbird? If you need help, please let us know.