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Why You Should Have a Facebook Business Page

While social media is about engagement, some of your personal friends and family members may not want to share information with your Real Estate community. You can share information and engage on your Facebook Business Page, which while managed through your Facebook account, is separate from your personal information. This keeps your personal life private, and I know for me, this is a very important factor. You can also control the privacy settings on your personal page and optimize publicity for your Business Page.

In addition, Facebook caps the amount of friends you can have on your personal profile page at 5,000, while your Business Page can have an infinite number of friends. As a business, you can have unlimited “friends”, so as your business and engagement grows, so does your Business Page.

You should carefully consider every friend request on your Facebook account, because friend requests are for your personal account. You do not have to “accept” the people who like your Business Page.

Some other reasons to have a Facebook Business Page:

SEO
Facebook Business Pages are indexed, like your website pages, which means that some of the public content may be indexed as well. While you want the SEO results to direct traffic to your website first, having a social presence is also very important. And you can add your Facebook page to your website as well.
Tagging
Depending on your personal page privacy settings, only friends can tag images, but on your Business Page any visitor can tag your images, as long as you have offered this option in your Business Page privacy settings. And since social media is about engagement, this is a positive result.
Tabs
This function is only available on Business Pages. You can offer links to other social media platforms through the Tabs on your Business Page, including Pinterest, YouTube, Flickr and more.
Analytics
Once you have 30 friends on your Business Page, you will receive analytics through Facebook insights.
Ads
Increase awareness and engagement through Facebook Ads. Facebook advertising can be expensive, but it is also a very targeted offering a more effective option than a landing page. You can also promote your Business Page through ads, but not your personal page.

Contests
Facebook contests are often seen in tabs, and as we noted in #3, these are only available in Tabs. Contests build engagement which is the objective of social media.

Events
You can promote Open Houses through your Facebook Business Page to your community.

As you can see, there are several reasons to create a Business Page. Stay tuned for more blog posts on how to set up your page and other ways to use it.

 

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